Onekind is a skincare brand on a mission to make thoughtfully crafted, luxury-level skincare accessible to all. Founded by sibling duo Madison and Matthew Ruggieri, Onekind was born from their decade-long experience developing luxury men's skincare. They recognized a disparity in the industry: despite using many of the same high-quality ingredients, men's skincare products were often more accessibly priced than women's. Seeing an opportunity to challenge this divide, they created a line of effective, thoughtfully formulated skincare that is gender-neutral and fairly priced.

Onekind's products are dermatologist-tested, cruelty-free, and formulated without synthetic fragrances, parabens, or sulfates. The brand also takes a community-driven approach to product development, inviting members of the Onekind community to test products and provide feedback before launch.

For me, working with Onekind has been a unique and fulfilling experience. It was my first ongoing freelance job, and is my first role in direct and close conversation with the client. I am also the only graphic designer working with Onekind, so besides hearing from Matthew and Madison for feedback, I mainly design independently– very different from my previous agency experience where I was working closely with other designers and art directors. Working with Onekind taught me how to interact and work alongside clients: besides designing well, of course, responding in a timely manner to concerns, exercising a proactive and positive attitude, and communicating transparently, truly goes a long way in helping clients feel heard while making sure that their needs are met.